Case Study

How Dollie Powers White-Label Hosting with Stratus5

Delivering fully branded, white-label WordPress hosting without the overhead of managing infrastructure

Overview

Dollie, a SaaS platform for WordPress agencies, uses Stratus5 to deliver fully branded, white-label hosting—without the overhead of managing infrastructure. Their platform is built using a custom Laravel application that integrates directly with the Stratus5 API, allowing agencies to launch and manage hosting through an intuitive setup wizard.

Dollie's white-label hosting dashboard powered by Stratus5

How Dollie's Teams Use Stratus5

Specialized Teams, Unified Platform

Each team at Dollie leverages different aspects of Stratus5 to deliver a seamless experience for WordPress agencies.

DevOps Team

Manages servers, infrastructure, and application containers using Stratus5's Infrastructure Manager, ensuring performance, uptime, and resource efficiency.

WordPress Infrastructure Team

Uses the Product Workspace console to build and maintain the WordPress base images, manage Blueprints, and run updates or patches via the Patch Manager—keeping applications secure and up to date.

Product Team

Leverages the Stratus5 API to build Dollie's customer-facing Laravel application, enabling agencies to launch sites, manage clients, and offer support—all integrated with Stratus5's deployment, domain, and scaling capabilities.

The Workflow with Stratus5

Hierarchical Workspace Architecture

Dollie's implementation leverages Stratus5's nested workspace capabilities to create a scalable, multi-tenant architecture.

1

Main Product Workspace

Dollie's main Product Workspace (dollie.io) hosts the WordPress Blueprint and API.

2

Child Workspaces

Child Workspaces for agencies are created under agency.dollie.io, inheriting Blueprints and enabling client site deployments.

3

Custom Domains

Agencies and clients can connect their own domains via API—with automated SSL and DNS management.

4

Deployment

Client sites are deployed as client-site.agency.dollie.io with the option to use custom domains like client-site.com.

Results with Stratus5

Transformative Business Outcomes

Stratus5 has enabled Dollie to focus on their core business while delivering exceptional value to their customers.

Team Focus

Teams focus on their strengths—DevOps, app development, and product delivery—while Stratus5 handles infrastructure, scaling, and automation.

Rapid Deployment

Agencies deploy fully branded sites in minutes, supported by reliable infrastructure and seamless domain management.

Effortless Scaling

Dollie scales effortlessly, offering a premium white-label SaaS experience powered entirely by Stratus5.

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